480 Washington Street
Brighton, MA 02135
Phone: (617) 254-2525
Fax: (617) 254-9525

Allston-Brighton & Greater Boston
Real Estate Experts


The Prime Realty Group Difference

Pricing – Setting a Fair Market Asking Price

With access to volumes of recent data on recent market activity, our team will prepare a comparative market analysis on your home to ensure that it is priced properly and sold at the best price, in a timely manner with minimum hassle. Setting a fair market price is critical especially for those who need to sell their home quickly for job relocation purposes or some other reason. We have access to up-to-date information on market activity regarding pricing, financing, terms and conditions of competing properties to avoid the dangers of overpricing your home.

Marketing – We work with the widest audience of buyers to sell a home and can offer helpful tips to prepare a home for sale

1150489_74226404The team at Prime Realty Group acts as the marketing coordinator for your property, disbursing information about your home to other real estate agents throughout the Multiple Listing Service of other cooperative marketing networks, open houses and other means. Essentially, this means multiple agents are working at the same time to find a buyer to help sell your home. In many markets, over 95 percent of real estate sales are cooperative sales.

We also understand how best to show your home and can recommend repairs or cosmetic work that will significantly enhance the salability and/or sale price of your property.

Our team understands the importance of different advertising mediums and will pay for all advertising costs to market your home. The choice of media and frequency of advertising depends on the property and specific market. One common mistake sellers can make is overexposing their home. Overexposure of a property in any media may give the buyer the impression the property is distressed or the seller is desperate. Our experienced team knows best when, where and how to advertise residential properties.

There is a misconception that advertising sells real estate, however National Association of Realtors ® studies show that 83% of real estate sales are the result of agent contacts through previous clients, referrals, personal contacts, or family and friends.

Disclosures and Limiting Your Liability

All real estate agents licensed in Massachusetts receive on-going education on the relevant state and federal laws and regulations related to property rights, fair housing issues, and contract and environmental laws to name a few. By meeting state-mandate continuing education for licensure, our team is familiar with the proper disclosures that must be made to buyers when selling a home. Without the use of a licensed real estate practitioner home sellers can expose themselves unnecessarily to legal liability.

Negotiations

With no emotional attachment to the property, our team is better positioned to objectively evaluate each buyer’s proposal without compromising the homeowner’s marketing position. This includes not only addressing the initial agreement or offer to purchase, but how best to respond to buyer contingencies, timetables for appraisals, inspections, financing and more.

Security Issues

We are trained to properly screen buyers to deliver only qualified buyers to view your home. By meeting beforehand with buyers to ensure they are serious buyers who possess the financial resources necessary to purchase your home, we have the unique ability to protect your privacy and limit the likelihood of strangers entering your home for motives other than viewing your home for potential purchase.